{"id":484,"date":"2026-10-30T06:00:00","date_gmt":"2026-10-30T06:00:00","guid":{"rendered":"https:\/\/adesman.ro\/?p=484"},"modified":"2026-10-29T12:35:52","modified_gmt":"2026-10-29T12:35:52","slug":"haksiz-ticari-uygulamalar-gida-takviyeleri-romanya","status":"publish","type":"post","link":"https:\/\/adesman.ro\/tr\/practici-comerciale-incorecte-oug-18-2026-suplimente\/","title":{"rendered":"2026'da haks\u0131z ticari uygulamalar: 18\/2026 say\u0131l\u0131 OUG g\u0131da takviyesi \u00fcreticileri ve distrib\u00fct\u00f6rleri i\u00e7in neleri de\u011fi\u015ftiriyor"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Ambalajda, internet sitesinde veya reklamlarda yer alan beyanlar, hukuken ticari uygulama niteli\u011findedir. Bu beyanlar Ulusal T\u00fcketiciyi Koruma Kurumu (\u201cA.N.P.C.\u201d) taraf\u0131ndan denetlenebilir ve t\u00fcketiciyi yan\u0131ltmalar\u0131 h\u00e2linde yapt\u0131r\u0131ma ba\u011flanabilir. G\u0131da takviyeleri bak\u0131m\u0131ndan risk iki y\u00f6nl\u00fcd\u00fcr: tacirlerin t\u00fcketicilerle ili\u015fkilerinde haks\u0131z uygulamalar\u0131n\u0131n \u00f6nlenmesine ve mevzuat\u0131n t\u00fcketicinin korunmas\u0131na ili\u015fkin Avrupa mevzuat\u0131yla uyumla\u015ft\u0131r\u0131lmas\u0131na dair 363\/2007 say\u0131l\u0131 Kanun'un (\u201c363\/2007 say\u0131l\u0131 Kanun\u201d) genel kurallar\u0131n\u0131n yan\u0131 s\u0131ra, sa\u011fl\u0131k beyanlar\u0131na ili\u015fkin kat\u0131 Avrupa kurallar\u0131 da uygulan\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tacirlerin t\u00fcketicilerle ili\u015fkilerinde haks\u0131z uygulamalar\u0131n\u0131n \u00f6nlenmesine ve mevzuat\u0131n t\u00fcketicinin korunmas\u0131na ili\u015fkin Avrupa mevzuat\u0131yla uyumla\u015ft\u0131r\u0131lmas\u0131na dair 363\/2007 say\u0131l\u0131 Kanun ile tacirlerle akdedilen s\u00f6zle\u015fmelerde t\u00fcketici haklar\u0131na dair 34\/2014 say\u0131l\u0131 H\u00fck\u00fcmet Acil Kararnamesi'nin de\u011fi\u015ftirilmesi ve tamamlanmas\u0131 ile baz\u0131 normatif d\u00fczenlemelerin de\u011fi\u015ftirilmesi ve tamamlanmas\u0131na ili\u015fkin 18\/2026 say\u0131l\u0131 H\u00fck\u00fcmet Acil Kararnamesi (\u201c18\/2026 say\u0131l\u0131 OUG\u201d), 363\/2007 say\u0131l\u0131 Kanun'u ve tacirlerle akdedilen s\u00f6zle\u015fmelerde t\u00fcketici haklar\u0131na ve baz\u0131 normatif d\u00fczenlemelerin de\u011fi\u015ftirilmesi ve tamamlanmas\u0131na dair 34\/2014 say\u0131l\u0131 H\u00fck\u00fcmet Acil Kararnamesi'ni (\u201c34\/2014 say\u0131l\u0131 OUG\u201d) de\u011fi\u015ftirmi\u015ftir. Ba\u015fl\u0131ca yenilikler \u00e7evresel ve sosyal beyanlar, s\u00fcrd\u00fcr\u00fclebilirlik etiketleri ve \u00fcr\u00fcnlerin dayan\u0131kl\u0131l\u0131\u011f\u0131na ili\u015fkin bilgilerle ilgilidir. Bu kurallar\u0131n \u00f6nemli bir k\u0131sm\u0131 27 Eyl\u00fcl 2026'dan itibaren uygulanmaktad\u0131r.<\/p>\n\n\n\n<aside class=\"tldr\" data-adesman aria-labelledby=\"tldr1\"><div class=\"tldr__head\"><p class=\"tldr__title\" id=\"tldr1\">K\u0131saca<\/p><\/div><ul class=\"tldr__list\" role=\"list\"><li style=\"--i:0\"><svg class=\"tldr__tick\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Genel \u00e7evresel beyanlar (\u201ceko\u201d, \u201c\u00e7evre dostu\u201d, \u201cgezegen i\u00e7in do\u011fal\u201d), \u00fcretici ileri s\u00fcrd\u00fc\u011f\u00fc \u00e7evresel performans\u0131 kan\u0131tlayam\u0131yorsa yasakt\u0131r.<\/span><\/li><li style=\"--i:1\"><svg class=\"tldr__tick\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Emisyonlar\u0131n dengelenmesine dayanan \u201ciklim a\u00e7\u0131s\u0131ndan n\u00f6tr\u201d t\u00fcr\u00fcndeki beyanlar, aldat\u0131c\u0131 uygulama olarak yasakt\u0131r.<\/span><\/li><li style=\"--i:2\"><svg class=\"tldr__tick\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>S\u00fcrd\u00fcr\u00fclebilirlik etiketlerine yaln\u0131zca bir sertifikasyon sistemine dayanmalar\u0131 veya bir kamu otoritesi taraf\u0131ndan belirlenmi\u015f olmalar\u0131 h\u00e2linde izin verilir.<\/span><\/li><li style=\"--i:3\"><svg class=\"tldr__tick\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>G\u0131da takviyeleri i\u00e7in buna paralel olarak (AT) 1924\/2006 say\u0131l\u0131 T\u00fcz\u00fck de uygulan\u0131r: yaln\u0131zca AB d\u00fczeyinde izin verilmi\u015f sa\u011fl\u0131k beyanlar\u0131 kullan\u0131labilir.<\/span><\/li><li style=\"--i:4\"><svg class=\"tldr__tick\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>T\u00fcketici yorumlar\u0131 ve sosyal medya etkileyicileri (influencer) arac\u0131l\u0131\u011f\u0131yla yap\u0131lan tan\u0131t\u0131m birer ticari uygulamad\u0131r: tacir, ger\u00e7ek olarak sunulan yorumlardan ve reklam oldu\u011fu belirtilmeyen reklamlardan sorumludur.<\/span><\/li><\/ul><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-ce-prevede-oug-nr-18-2026\">1. 18\/2026 say\u0131l\u0131 OUG neleri \u00f6ng\u00f6r\u00fcyor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kararname, t\u00fcketicilerin haks\u0131z uygulamalara kar\u015f\u0131 daha iyi korunmas\u0131 ve daha iyi bilgilendirilmesi yoluyla ye\u015fil d\u00f6n\u00fc\u015f\u00fcm i\u00e7in g\u00fc\u00e7lendirilmesi bak\u0131m\u0131ndan 2005\/29\/AT ve 2011\/83\/AB say\u0131l\u0131 Direktiflerde de\u011fi\u015fiklik yapan (AB) 2024\/825 say\u0131l\u0131 Direktifi (\u201c(AB) 2024\/825 say\u0131l\u0131 Direktif\u201d) Romanya hukukuna aktarmaktad\u0131r. Bu normatif d\u00fczenlemenin amac\u0131, \u00e7evresel beyanlar\u0131n do\u011fru, kolay anla\u015f\u0131l\u0131r ve g\u00fcvenilir olmas\u0131n\u0131 sa\u011flamakt\u0131r; bu da tacirlerin e\u015fit rekabet ko\u015fullar\u0131nda faaliyet g\u00f6stermesine ve t\u00fcketicilerin rakip \u00fcr\u00fcnlere k\u0131yasla \u00e7evre a\u00e7\u0131s\u0131ndan ger\u00e7ekten daha iyi olan \u00fcr\u00fcnleri se\u00e7ebilmesine imk\u00e2n tan\u0131yacakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">18\/2026 say\u0131l\u0131 OUG ile, 363\/2007 say\u0131l\u0131 Kanun'un her ko\u015fulda aldat\u0131c\u0131 kabul edilen uygulamalar\u0131 i\u00e7eren Ek 1'ine yeni uygulamalar eklenmi\u015ftir. Bu uygulamalar bak\u0131m\u0131ndan A.N.P.C.'nin, beyan\u0131n t\u00fcketicinin karar\u0131n\u0131 etkiledi\u011fini ispat etmesi art\u0131k gerekmemektedir: uygulaman\u0131n kullan\u0131lm\u0131\u015f olmas\u0131 tek ba\u015f\u0131na yapt\u0131r\u0131m i\u00e7in yeterlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aldat\u0131c\u0131 uygulamalar\u0131n tan\u0131m\u0131, \u00fcr\u00fcnlerin veya tacirin sosyal \u00f6zelliklerine ili\u015fkin, \u00f6rne\u011fin \u00e7al\u0131\u015fma ko\u015fullar\u0131, insan haklar\u0131na sayg\u0131, hayvan refah\u0131 veya di\u011fer etik hususlarla ilgili yanl\u0131\u015f bilgileri de kapsayacak \u015fekilde geni\u015fletilmi\u015ftir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-afirmatiile-de-mediu-si-alte-practici-comerciale-pe-care-nu-le-mai-puteti-folosi\">2. Art\u0131k kullanamayaca\u011f\u0131n\u0131z \u00e7evresel beyanlar ve di\u011fer ticari uygulamalar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni kurallar, di\u011ferlerinin yan\u0131 s\u0131ra \u015funlar\u0131 yasaklamaktad\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>tacirin tan\u0131nm\u0131\u015f m\u00fckemmel \u00e7evresel performansa ili\u015fkin kan\u0131tlarla destekleyemedi\u011fi genel \u00e7evresel beyanlar;<\/li>\n\n\n<li>yaln\u0131zca \u00fcr\u00fcn\u00fcn bir bile\u015fenine, \u00f6rne\u011fin yaln\u0131zca ambalaj\u0131na ili\u015fkin oldu\u011fu h\u00e2lde \u00fcr\u00fcn\u00fcn tamam\u0131na y\u00f6nelik \u00e7evresel beyanlar;<\/li>\n\n\n<li>emisyonlar\u0131n dengelenmesine dayanan ve bir \u00fcr\u00fcn\u00fcn sera gaz\u0131 emisyonlar\u0131 bak\u0131m\u0131ndan \u00e7evre \u00fczerinde n\u00f6tr, azalt\u0131lm\u0131\u015f veya olumlu bir etkisi oldu\u011funu ileri s\u00fcren beyanlar;<\/li>\n\n\n<li>bir sertifikasyon sistemine dayanmayan ve bir kamu otoritesi taraf\u0131ndan da belirlenmemi\u015f olan bir s\u00fcrd\u00fcr\u00fclebilirlik etiketinin g\u00f6sterilmesi;<\/li>\n\n\n<li>ayn\u0131 kategorideki t\u00fcm \u00fcr\u00fcnler i\u00e7in ge\u00e7erli olan bir yasal \u015fart\u0131n, tacirin teklifinin ay\u0131rt edici bir \u00f6zelli\u011fi olarak sunulmas\u0131.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Bir takviye \u00fcreticisi veya distrib\u00fct\u00f6r\u00fc i\u00e7in ilk kontroller genellikle ambalaj\u0131 ve i\u00e7erik maddelerine ili\u015fkin ileti\u015fimi kapsar. \u201cEko ambalaj\u201d, \u201cs\u00fcrd\u00fcr\u00fclebilir \u00fcr\u00fcn\u201d veya \u201cs\u0131f\u0131r karbon ayak izi\u201d gibi ifadeler ya do\u011frulanabilir kan\u0131tlarla desteklenmeli ya somut bi\u00e7imde ifade edilmeli (\u00f6rne\u011fin ambalajdaki geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzeme oran\u0131) ya da kald\u0131r\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yasal \u015fartlar\u0131n avantaj olarak sunulmas\u0131na ili\u015fkin yasak, g\u0131da sekt\u00f6r\u00fcnde s\u0131kl\u0131kla uygulan\u0131r. Belirli bir madde t\u00fcm takviyeler i\u00e7in kanunen yasaklanm\u0131\u015fsa, \u00fcr\u00fcn\u00fcn bu maddeyi \u201ci\u00e7ermedi\u011fi\u201d y\u00f6n\u00fcndeki ifade, \u00fcr\u00fcn\u00fc rakiplerinden ay\u0131ran bir unsur olarak sunuldu\u011funda aldat\u0131c\u0131 kabul edilebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-mentiunile-de-sanatate-regulile-speciale-pentru-suplimente\">3. Sa\u011fl\u0131k beyanlar\u0131: takviyelere ili\u015fkin \u00f6zel kurallar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c7evresel beyanlara ili\u015fkin yeni kurallar, g\u0131dalara ili\u015fkin \u00f6zel rejimle birlikte uygulan\u0131r. G\u0131da takviyeleri bak\u0131m\u0131ndan beslenme ve sa\u011fl\u0131k beyanlar\u0131, g\u0131dalara ili\u015fkin beslenme ve sa\u011fl\u0131k beyanlar\u0131 hakk\u0131nda (AT) 1924\/2006 say\u0131l\u0131 T\u00fcz\u00fck (\u201c(AT) 1924\/2006 say\u0131l\u0131 T\u00fcz\u00fck\u201d) ile d\u00fczenlenmektedir. Yaln\u0131zca izin verilmi\u015f ve Avrupa Birli\u011fi siciline kaydedilmi\u015f sa\u011fl\u0131k beyanlar\u0131, her biri i\u00e7in belirlenen kullan\u0131m ko\u015fullar\u0131 \u00e7er\u00e7evesinde kullan\u0131labilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca, g\u0131da bilgilerinin t\u00fcketicilere sunulmas\u0131na ili\u015fkin, Avrupa Parlamentosu ve Konseyinin (AT) 1924\/2006 ve (AT) 1925\/2006 say\u0131l\u0131 T\u00fcz\u00fcklerini de\u011fi\u015ftiren ve 87\/250\/AET say\u0131l\u0131 Komisyon Direktifini, 90\/496\/AET say\u0131l\u0131 Konsey Direktifini, 1999\/10\/AT say\u0131l\u0131 Komisyon Direktifini, Avrupa Parlamentosu ve Konseyinin 2000\/13\/AT say\u0131l\u0131 Direktifini, 2002\/67\/AT ve 2008\/5\/AT say\u0131l\u0131 Komisyon Direktiflerini ve (AT) 608\/2004 say\u0131l\u0131 Komisyon T\u00fcz\u00fc\u011f\u00fcn\u00fc y\u00fcr\u00fcrl\u00fckten kald\u0131ran (AB) 1169\/2011 say\u0131l\u0131 T\u00fcz\u00fck'\u00fcn 7. maddesinin (3). f\u0131kras\u0131, bir g\u0131daya bir hastal\u0131\u011f\u0131 \u00f6nleme, tedavi etme veya iyile\u015ftirme \u00f6zelliklerinin atfedilmesini yasaklamaktad\u0131r. Bir \u00fcr\u00fcn\u00fcn hastal\u0131klar\u0131, i\u015flev bozukluklar\u0131n\u0131 veya malformasyonlar\u0131 iyile\u015ftirebilece\u011fine ili\u015fkin ger\u00e7e\u011fe ayk\u0131r\u0131 beyan, 363\/2007 say\u0131l\u0131 Kanun'un Ek 1'inin 17. bendinde yer alan, her ko\u015fulda aldat\u0131c\u0131 kabul edilen uygulamalar listesinde de yer almaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uygulamada, bir takviyenin mevzuata uygunlu\u011funun denetimi iki d\u00fczlemde yap\u0131lmal\u0131d\u0131r: sa\u011fl\u0131k beyanlar\u0131n\u0131n AB siciline uygunlu\u011fu ve di\u011fer beyanlar\u0131n (\u00e7evresel, sosyal, kar\u015f\u0131la\u015ft\u0131rmal\u0131) 363\/2007 say\u0131l\u0131 Kanun'a uygunlu\u011fu.<\/p>\n\n\n\n<p class=\"adesman-cta-lead wp-block-paragraph\">Bir A.N.P.C. denetiminden \u00f6nce etiketi, internet sitesini veya tan\u0131t\u0131m kampanyalar\u0131n\u0131 kontrol ettirmek ister misiniz? Kullan\u0131lan beyanlar\u0131 inceliyor ve neyin de\u011fi\u015ftirilmesi gerekti\u011fini size bildiriyoruz.<\/p>\n\n\n<p class=\"cta-line\"><a class=\"btn\" href=\"https:\/\/adesman.ro\/tr\/iletisim\/\"><span class=\"btn__label\">G\u00f6r\u00fc\u015fme planlay\u0131n<\/span><span class=\"btn__icon\" aria-hidden=\"true\"><svg viewbox=\"0 0 24 24\"><path d=\"M5 12h13M13 6l6 6-6 6\"\/><\/svg><\/span><\/a><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"4-recenziile-si-promovarea-prin-influenceri\">4. T\u00fcketici yorumlar\u0131 ve sosyal medya etkileyicileri arac\u0131l\u0131\u011f\u0131yla tan\u0131t\u0131m<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">2022 y\u0131l\u0131nda yap\u0131lan de\u011fi\u015fikliklerden bu yana 363\/2007 say\u0131l\u0131 Kanun, tacirin bunu do\u011frulamak i\u00e7in makul ve orant\u0131l\u0131 \u00f6nlemler almam\u0131\u015f olmas\u0131 h\u00e2linde, bir \u00fcr\u00fcne ili\u015fkin yorumlar\u0131n o \u00fcr\u00fcn\u00fc fiilen kullanm\u0131\u015f veya sat\u0131n alm\u0131\u015f t\u00fcketicilerden geldi\u011fi y\u00f6n\u00fcndeki beyan\u0131 aldat\u0131c\u0131 kabul etmektedir. \u00dcr\u00fcnlerin tan\u0131t\u0131m\u0131 amac\u0131yla sahte yorum sipari\u015fi verilmesi ve t\u00fcketici yorumlar\u0131n\u0131n \u00e7arp\u0131t\u0131larak sunulmas\u0131 da yasakt\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yorumlar\u0131 yay\u0131mlayan tacir, bunlar\u0131n ger\u00e7ek al\u0131c\u0131lardan geldi\u011fini do\u011frulay\u0131p do\u011frulamad\u0131\u011f\u0131n\u0131 ve nas\u0131l do\u011frulad\u0131\u011f\u0131n\u0131 t\u00fcketicilere bildirmek zorundad\u0131r. Olumsuz yorumlar\u0131n bu durum belirtilmeksizin filtrelenmesi de ba\u015fl\u0131 ba\u015f\u0131na aldat\u0131c\u0131 bir uygulama te\u015fkil edebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sosyal medya etkileyicileri arac\u0131l\u0131\u011f\u0131yla yap\u0131lan tan\u0131t\u0131m, sosyal a\u011flarda ger\u00e7ekle\u015ftirilse dahi bir ticari uygulamad\u0131r. \u00dccret kar\u015f\u0131l\u0131\u011f\u0131nda veya \u00fcr\u00fcn kar\u015f\u0131l\u0131\u011f\u0131nda sunulan i\u00e7erik a\u00e7\u0131k\u00e7a reklam olarak belirtilmelidir. Ki\u015fisel g\u00f6r\u00fc\u015f olarak sunulan \u00f6rt\u00fcl\u00fc reklam, aldat\u0131c\u0131 bir uygulamad\u0131r. Etkileyicinin bir takviyenin etkilerine ili\u015fkin beyanlar\u0131, sa\u011fl\u0131k beyanlar\u0131 bak\u0131m\u0131ndan \u00fcr\u00fcn etiketiyle ayn\u0131 s\u0131n\u0131rlara uymal\u0131d\u0131r.<\/p>\n\n\n\n<aside class=\"tldr\" data-adesman aria-labelledby=\"tldr2\"><div class=\"tldr__head\"><p class=\"tldr__title\" id=\"tldr2\">Her ko\u015fulda yasak olan ve takviyeler bak\u0131m\u0131ndan \u00f6nem ta\u015f\u0131yan uygulamalar<\/p><\/div><ul class=\"tldr__list\" role=\"list\"><li style=\"--i:0\"><svg class=\"tldr__tick\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Ek 1, 17. bent, ger\u00e7e\u011fe ayk\u0131r\u0131 tedavi edici \u00f6zellikler: bir \u00fcr\u00fcn\u00fcn hastal\u0131klar\u0131, i\u015flev bozukluklar\u0131n\u0131 veya malformasyonlar\u0131 iyile\u015ftirdi\u011finin ger\u00e7e\u011fe ayk\u0131r\u0131 olarak ileri s\u00fcr\u00fclmesi.<\/span><\/li><li style=\"--i:1\"><svg class=\"tldr__tick\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Ek 1, 26. bent, ger\u00e7ek olarak sunulan do\u011frulanmam\u0131\u015f yorumlar: makul ve orant\u0131l\u0131 kontroller yap\u0131lmaks\u0131z\u0131n yorumlar\u0131n ger\u00e7ek kullan\u0131c\u0131lardan geldi\u011finin ileri s\u00fcr\u00fclmesi.<\/span><\/li><li style=\"--i:2\"><svg class=\"tldr__tick\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Ek 1, 27. bent, sahte yorumlar veya tavsiyeler: sahte yorumlar\u0131n yay\u0131mlanmas\u0131 ya da sipari\u015f edilmesi veya tavsiyelerin yan\u0131lt\u0131c\u0131 bi\u00e7imde sunulmas\u0131.<\/span><\/li><li style=\"--i:3\"><svg class=\"tldr__tick\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Ek 1, 28. bent, sertifikas\u0131z s\u00fcrd\u00fcr\u00fclebilirlik etiketleri: bir sertifikasyon sistemine dayanmayan veya kamu otoriteleri taraf\u0131ndan olu\u015fturulmam\u0131\u015f etiketler.<\/span><\/li><li style=\"--i:4\"><svg class=\"tldr__tick\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Ek 1, 29. bent, kan\u0131tlanmam\u0131\u015f genel \u00e7evresel beyanlar: ilgili tan\u0131nm\u0131\u015f m\u00fckemmel \u00e7evresel performans kan\u0131tlanmaks\u0131z\u0131n yap\u0131lan genel \u00e7evresel beyanlar.<\/span><\/li><li style=\"--i:5\"><svg class=\"tldr__tick\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Ek 1, 30. bent, haks\u0131z bi\u00e7imde geni\u015fletilmi\u015f \u00e7evresel beyanlar: yaln\u0131zca bir y\u00f6nle ilgili oldu\u011fu h\u00e2lde bir \u00e7evresel faydan\u0131n \u00fcr\u00fcn\u00fcn tamam\u0131na veya faaliyetin b\u00fct\u00fcn\u00fcne atfedilmesi.<\/span><\/li><li style=\"--i:6\"><svg class=\"tldr__tick\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Ek 1, 31. bent, dengelemeye dayanan iklim n\u00f6trl\u00fc\u011f\u00fc: emisyonlar\u0131n dengelenmesine dayanarak \u00fcr\u00fcn\u00fcn sera gaz\u0131 emisyonlar\u0131 \u00fczerinde n\u00f6tr, azalt\u0131lm\u0131\u015f ya da olumlu bir etkisi oldu\u011funun ileri s\u00fcr\u00fclmesi.<\/span><\/li><li style=\"--i:7\"><svg class=\"tldr__tick\" viewbox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Ek 1, 32. bent, avantaj olarak sunulan yasal y\u00fck\u00fcml\u00fcl\u00fckler: ilgili kategorideki \u00fcr\u00fcnler i\u00e7in ortak olan yasal \u015fartlar\u0131n ay\u0131rt edici \u00f6zellikler olarak sunulmas\u0131.<\/span><\/li><\/ul><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-ce-risca-un-comerciant\">5. Bir tacir hangi risklerle kar\u015f\u0131 kar\u015f\u0131yad\u0131r<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A.N.P.C., 363\/2007 say\u0131l\u0131 Kanun uyar\u0131nca haks\u0131z ticari uygulamalara son verilmesine karar verebilir ve idari yapt\u0131r\u0131mlar (kabahat yapt\u0131r\u0131mlar\u0131) uygulayabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">363\/2007 say\u0131l\u0131 Kanun'un 15. maddesinin (1). f\u0131kras\u0131na g\u00f6re, haks\u0131z ticari uygulamalar\u0131n kullan\u0131lmas\u0131 10.000 ley (RON) ile 100.000 ley aras\u0131nda idari para cezas\u0131 ile cezaland\u0131r\u0131l\u0131r; buna g\u00f6re aldat\u0131c\u0131 ticari uygulamalar, Ek 1'de say\u0131lanlar d\u00e2hil, 20.000 ley ile 100.000 ley aras\u0131nda idari para cezas\u0131 ile cezaland\u0131r\u0131l\u0131rken, sald\u0131rgan ticari uygulamalar i\u00e7in para cezalar\u0131 10.000 ley ile 100.000 ley aras\u0131ndad\u0131r; somut ceza miktar\u0131, 363\/2007 say\u0131l\u0131 Kanun'un 17. maddesi uyar\u0131nca tacirin cirosuna g\u00f6re de belirlenir. 15. maddenin (2). f\u0131kras\u0131na g\u00f6re, uygulaman\u0131n 100'den fazla t\u00fcketiciyi etkilemesi h\u00e2linde para cezalar\u0131n\u0131n s\u0131n\u0131rlar\u0131 iki kat\u0131na \u00e7\u0131kar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Yayg\u0131n ihlaller veya AB boyutlu yayg\u0131n ihlaller h\u00e2linde, 15<sup>4<\/sup>. madde, tacirin yapt\u0131r\u0131mdan \u00f6nceki mali y\u0131lda Romanya topraklar\u0131nda elde etti\u011fi y\u0131ll\u0131k cironun %0,1'i ile %4'\u00fc aras\u0131nda para cezas\u0131 \u00f6ng\u00f6rmektedir. Ciroya ili\u015fkin bilgilerin mevcut olmamas\u0131 h\u00e2linde para cezas\u0131, 200.000 avronun ley kar\u015f\u0131l\u0131\u011f\u0131 ile 2.000.000 avronun ley kar\u015f\u0131l\u0131\u011f\u0131 aras\u0131nda olabilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Ayr\u0131ca, tamamlay\u0131c\u0131 d\u00fczeltici tedbirlere uyulmamas\u0131 50.000 ley ile 100.000 ley aras\u0131nda para cezas\u0131 ile cezaland\u0131r\u0131l\u0131r; 15<sup>5<\/sup>. maddede \u00f6ng\u00f6r\u00fclen ko\u015fullarda fiillerin tekrarlanmas\u0131 ise 5.000 ley ile 200.000 ley aras\u0131nda para cezas\u0131na yol a\u00e7abilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para cezas\u0131n\u0131n yan\u0131 s\u0131ra, yapt\u0131r\u0131ma ba\u011flanan bir uygulama tan\u0131t\u0131m materyallerinin geri \u00e7ekilmesini, etiketlerin yeniden haz\u0131rlanmas\u0131n\u0131 ve kontrol edilmesi g\u00fc\u00e7 bir itibar riskini beraberinde getirebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-checklist-pentru-producatori-si-distribuitori\">6. \u00dcreticiler ve distrib\u00fct\u00f6rler i\u00e7in kontrol listesi<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Etiketlerde, internet sitesinde, \u00e7evrim i\u00e7i ma\u011fazalarda, reklamlarda ve sosyal medya etkileyicilerine y\u00f6nelik materyallerde kullan\u0131lan t\u00fcm beyanlar\u0131n envanterini \u00e7\u0131kar\u0131n.<\/li>\n\n\n<li>Her \u00e7evresel veya sosyal beyan i\u00e7in onu destekleyen kan\u0131tlar\u0131 saklay\u0131n; kan\u0131tlayamad\u0131\u011f\u0131n\u0131z genel ifadeleri kald\u0131r\u0131n.<\/li>\n\n\n<li>Kulland\u0131\u011f\u0131n\u0131z s\u00fcrd\u00fcr\u00fclebilirlik etiketlerinin bir sertifikasyon sisteminden veya bir kamu otoritesinden kaynaklan\u0131p kaynaklanmad\u0131\u011f\u0131n\u0131 kontrol edin.<\/li>\n\n\n<li>Sa\u011fl\u0131k beyanlar\u0131n\u0131 AB sicili ve izin verilen kullan\u0131m ko\u015fullar\u0131 ile kar\u015f\u0131la\u015ft\u0131r\u0131n.<\/li>\n\n\n<li>Yorumlar\u0131n ger\u00e7ekli\u011fini nas\u0131l do\u011frulad\u0131\u011f\u0131n\u0131z\u0131 belirleyin ve yay\u0131mlay\u0131n.<\/li>\n\n\n<li>Sosyal medya etkileyicileriyle yapt\u0131\u011f\u0131n\u0131z s\u00f6zle\u015fmelere reklam\u0131 belirtme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fc ve izin verilen beyanlar\u0131n listesini ekleyin.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"concluzii\">Sonu\u00e7lar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">18\/2026 say\u0131l\u0131 OUG, ispat y\u00fck\u00fcn\u00fc tacire y\u00fcklemektedir: kan\u0131tlanamayan bir \u00e7evresel veya sosyal beyan, kullan\u0131ld\u0131\u011f\u0131 andan itibaren risk te\u015fkil eder. G\u0131da takviyeleri bak\u0131m\u0131ndan bu kurallar sa\u011fl\u0131k beyanlar\u0131na ili\u015fkin kat\u0131 rejimle \u00f6rt\u00fc\u015ft\u00fc\u011f\u00fcnden, ticari ileti\u015fimin denetimi \u00fcr\u00fcn\u00fcn veya kampanyan\u0131n lansman\u0131ndan \u00f6nce b\u00fct\u00fcnc\u00fcl bi\u00e7imde yap\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"intrebari-frecvente\">S\u0131k\u00e7a sorulan sorular<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ce-este-oug-nr-18-2026\">18\/2026 say\u0131l\u0131 OUG nedir?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f6z konusu acil kararname, tacirlerin t\u00fcketicilerle ili\u015fkilerinde haks\u0131z uygulamalar\u0131n\u0131n \u00f6nlenmesine dair 363\/2007 say\u0131l\u0131 Kanun ile tacirlerle akdedilen s\u00f6zle\u015fmelerde t\u00fcketici haklar\u0131na dair 34\/2014 say\u0131l\u0131 OUG'de de\u011fi\u015fiklik ve eklemeler yap\u0131larak (AB) 2024\/825 ve (AB) 2023\/2673 say\u0131l\u0131 Direktiflerin h\u00fck\u00fcmlerinin ulusal mevzuata aktar\u0131ld\u0131\u011f\u0131 normatif d\u00fczenlemedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"de-cand-se-aplica-noile-reguli-privind-afirmatiile-de-mediu\">\u00c7evresel beyanlara ili\u015fkin yeni kurallar ne zamandan itibaren uygulan\u0131yor?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">18\/2026 say\u0131l\u0131 OUG'nin III. ve IV. maddelerine g\u00f6re, d\u00fczenlemenin h\u00fck\u00fcmleri farkl\u0131 y\u00fcr\u00fcrl\u00fck ve uygulama tarihlerine tabidir; buna g\u00f6re I. madde ile II. maddenin 1, 4\u20137, 9\u201312 ve 16. bentleri 27 Mart 2026 tarihinde y\u00fcr\u00fcrl\u00fc\u011fe girmi\u015f ve 27 Eyl\u00fcl 2026'dan itibaren uygulan\u0131r h\u00e2le gelmi\u015f, II. maddenin 2\u20133, 8, 13\u201315 ve 17\u201318. bentleri ise 19 Haziran 2026'dan itibaren uygulanmaktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pot-scrie-natural-sau-eco-pe-un-supliment-alimentar\">Bir g\u0131da takviyesinin \u00fczerine \u201cdo\u011fal\u201d veya \u201ceko\u201d yazabilir miyim?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEko\u201d ifadesi bir \u00e7evresel beyand\u0131r ve yaln\u0131zca \u00e7evresel performansa ili\u015fkin kan\u0131tlarla veya sertifikal\u0131 bir etiketle desteklenmesi h\u00e2linde kullan\u0131labilir. \u201cDo\u011fal\u201d ifadesi ise bile\u015fim konusunda yan\u0131lt\u0131c\u0131 olmamas\u0131 i\u00e7in g\u0131dalara ili\u015fkin t\u00fcketici bilgilendirmesi kurallar\u0131 a\u00e7\u0131s\u0131ndan da de\u011ferlendirilmelidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pot-folosi-mentiuni-de-sanatate-pe-care-nu-le-gasesc-in-registrul-ue\">AB sicilinde bulamad\u0131\u011f\u0131m sa\u011fl\u0131k beyanlar\u0131n\u0131 kullanabilir miyim?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Hay\u0131r. G\u0131da takviyeleri i\u00e7in yaln\u0131zca (AT) 1924\/2006 say\u0131l\u0131 T\u00fcz\u00fck uyar\u0131nca izin verilmi\u015f sa\u011fl\u0131k beyanlar\u0131, \u00f6ng\u00f6r\u00fclen kullan\u0131m ko\u015fullar\u0131 \u00e7er\u00e7evesinde kullan\u0131labilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"raspunde-producatorul-pentru-ce-spune-un-influencer\">\u00dcretici, bir sosyal medya etkileyicisinin s\u00f6ylediklerinden sorumlu mudur?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcretici ad\u0131na veya \u00fcreticinin yarar\u0131na yap\u0131lan tan\u0131t\u0131m, \u00fcreticinin kendi ticari uygulamas\u0131d\u0131r. Somut sorumluluk, s\u00f6zle\u015fme ili\u015fkisine ve i\u00e7erik \u00fczerinde uygulanan kontrole ba\u011fl\u0131d\u0131r; bu nedenle sosyal medya etkileyicileriyle yap\u0131lan s\u00f6zle\u015fmeler, izin verilen beyanlar ve reklam\u0131n belirtilmesi konusunda a\u00e7\u0131k kurallar \u00f6ng\u00f6rmelidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"trebuie-verificate-recenziile-de-pe-site\">\u0130nternet sitesindeki yorumlar\u0131n do\u011frulanmas\u0131 gerekir mi?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yorumlar\u0131 al\u0131c\u0131lardan geliyormu\u015f gibi sunuyorsan\u0131z, evet. Makul do\u011frulama \u00f6nlemleri alman\u0131z ve bunu nas\u0131l yapt\u0131\u011f\u0131n\u0131z konusunda t\u00fcketicileri bilgilendirmeniz gerekir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Adesman &amp; Asocia\u021bii, \u00fcreticilere, distrib\u00fct\u00f6rlere ve tacirlere ticari ileti\u015fimin mevzuata uygunlu\u011funun denetlenmesinde ve A.N.P.C. ile ili\u015fkilerinde destek vermektedir. <a href=\"https:\/\/adesman.ro\/tr\/sirketler-hukuku-birlesme-devralma-romanya\/\">\u015eirketler ve ticaret hukuku<\/a> alan\u0131ndaki \u00e7al\u0131\u015fmalar\u0131m\u0131z hakk\u0131nda daha fazla bilgi edinin.<\/p>\n\n\n\n<p class=\"adesman-cta-lead wp-block-paragraph\">Yeni bir kampanya veya \u00fcr\u00fcn m\u00fc haz\u0131rl\u0131yorsunuz? Etiketteki ve tan\u0131t\u0131mdaki beyanlar\u0131 zaman\u0131nda kontrol ediyoruz.<\/p>\n\n\n<p class=\"cta-line\"><a class=\"btn\" href=\"https:\/\/adesman.ro\/tr\/iletisim\/\"><span class=\"btn__label\">Bize ula\u015f\u0131n<\/span><span class=\"btn__icon\" aria-hidden=\"true\"><svg viewbox=\"0 0 24 24\"><path d=\"M5 12h13M13 6l6 6-6 6\"\/><\/svg><\/span><\/a><\/p>\n\n\n<p class=\"wp-block-paragraph translation-block\"><em>Bu i\u00e7erik yaln\u0131zca genel bilgilendirme ama\u00e7l\u0131d\u0131r ve hukuki dan\u0131\u015fmanl\u0131k niteli\u011fi ta\u015f\u0131maz. Uygulanacak rejim; somut \u00fcr\u00fcn, ileti\u015fim kanallar\u0131 ve analiz tarihinde y\u00fcr\u00fcrl\u00fckte olan mevzuat dikkate al\u0131narak de\u011ferlendirilmelidir.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>18\/2026 say\u0131l\u0131 OUG sonras\u0131 haks\u0131z ticari uygulamalar: takviye ticaretinde \u00e7evresel beyanlar, sa\u011fl\u0131k beyanlar\u0131, t\u00fcketici yorumlar\u0131 ve influencer'lar.<\/p>","protected":false},"author":2,"featured_media":483,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[18,19,64,62,65,63],"class_list":["post-484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-farma-suplimente","tag-adesman-asociatii","tag-diana-adesman","tag-oug-18-2026","tag-practici-comerciale-incorecte","tag-protectia-consumatorilor","tag-suplimente-alimentare"],"yoast_head":"<!-- This site is optimized with the 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