{"id":258,"date":"2026-09-09T11:06:48","date_gmt":"2026-09-09T11:06:48","guid":{"rendered":"https:\/\/adesman.ro\/?p=258"},"modified":"2026-10-20T18:55:07","modified_gmt":"2026-10-20T18:55:07","slug":"ai-caginda-itibarin-korunmasi","status":"publish","type":"post","link":"https:\/\/adesman.ro\/tr\/protectia-reputatiei-in-era-ai\/","title":{"rendered":"Yapay Zek\u00e2 \u00c7a\u011f\u0131nda \u0130tibar\u0131n Korunmas\u0131: Adesman & Asocia\u021bii, Bir YouTube Videosunun D\u00fcnya \u00c7ap\u0131nda Eri\u015fimini Nas\u0131l Engelledi?"},"content":{"rendered":"

Adesman & Asocia\u021bii, ticari itibar\u0131n korunmas\u0131na ili\u015fkin bir davada, yapay zeka yard\u0131m\u0131yla olu\u015fturulan bir YouTube videosunun k\u00fcresel d\u00fczeyde ask\u0131ya al\u0131nmas\u0131n\u0131 sa\u011flad\u0131<\/h2>\n\n\n\n

Adesman & Asocia\u021bii, m\u00fcvekkili Cramele Reca\u0219 S.A.<\/a> ad\u0131na, Google<\/a>aleyhine a\u00e7\u0131lan davada lehe karar elde etti; B\u00fckre\u015f Tribunali (Tribunalul Bucure\u0219ti; il d\u00fczeyindeki mahkeme), YouTube<\/a>platformu genelinde bir videonun, esas davada kesin karar verilinceye kadar ge\u00e7ici olarak ask\u0131ya al\u0131nmas\u0131na h\u00fckmetti.<\/h3>\n\n\n\n

Dava, Romanya\u2019n\u0131n en \u00f6nemli \u015farap \u00fcreticilerinden birinin ticari itibar\u0131n\u0131n, YouTube platformu arac\u0131l\u0131\u011f\u0131yla kamuya a\u00e7\u0131k olarak yay\u0131lan, yapay zeka teknolojileri kullan\u0131larak haz\u0131rlanm\u0131\u015f ve \u015firketin olgusal dayanaktan yoksun oldu\u011fu ve itibar\u0131n\u0131 ve ticari menfaatlerini zedeleyebilece\u011fi gerek\u00e7esiyle itiraz etti\u011fi iddialar i\u00e7eren bir video i\u00e7eri\u011fe kar\u015f\u0131 korunmas\u0131na ili\u015fkindir.<\/p>\n\n\n\n

Romanya\u2019da Dijital Hizmetler Yasas\u0131\u2019n\u0131n (DSA) Uygulanmas\u0131: \u00c7evrimi\u00e7i Haklar\u0131n Korunmas\u0131nda Yarg\u0131 Emsali<\/h3>\n\n\n\n

Bu karar, Romanya mahkemelerinin uygulamas\u0131nda, dijital hizmetlere ili\u015fkin (AB) 2022\/2065 say\u0131l\u0131 T\u00fcz\u00fc\u011f\u00fcn (Dijital Hizmetler Yasas\u0131 \u2013 DSA)<\/a> \u00e7evrimi\u00e7i ortamda yay\u0131lan i\u00e7erik nedeniyle zarar g\u00f6ren hak ve me\u015fru menfaatlerin korunmas\u0131 alan\u0131ndaki ilk \u00f6nemli yarg\u0131sal uygulamalar\u0131ndan birini olu\u015fturmaktad\u0131r. Karar ayn\u0131 zamanda, DSA ile olu\u015fturulan mekanizmalar\u0131n, dijital ortamda ger\u00e7ek ve t\u00fczel ki\u015filerin haklar\u0131n\u0131n etkili ve derhal korunmas\u0131 amac\u0131yla, \u00e7evrimi\u00e7i platform sa\u011flay\u0131c\u0131lar\u0131na getirilen y\u00fck\u00fcml\u00fcl\u00fckler de d\u00e2hil olmak \u00fczere, ulusal mahkemelerin verdi\u011fi ge\u00e7ici tedbirlerle birlikte nas\u0131l i\u015fleyebilece\u011fini de g\u00f6stermektedir.<\/p>\n\n\n\n

Yapay zeka ve ifade \u00f6zg\u00fcrl\u00fc\u011f\u00fc: \u00c7evrimi\u00e7i i\u00e7erik ile olgusal temel aras\u0131ndaki denge<\/h3>\n\n\n\n

Yapay zeka ara\u00e7lar\u0131n\u0131n, \u00e7evrimi\u00e7i ortamda h\u0131zla yay\u0131lma potansiyeline sahip i\u00e7eriklerin benzeri g\u00f6r\u00fclmemi\u015f bir h\u0131zla olu\u015fturulmas\u0131na ve da\u011f\u0131t\u0131lmas\u0131na imk\u00e2n tan\u0131d\u0131\u011f\u0131 bir ba\u011flamda, bu dava, ifade \u00f6zg\u00fcrl\u00fc\u011f\u00fc, i\u00e7erik yay\u0131nlamaya ili\u015fkin sorumluluk ve ticari itibar\u0131n korunmas\u0131 aras\u0131ndaki denge konusunda g\u00fcncel bir meseleyi g\u00fcndeme getirmektedir. Mahkeme karar\u0131, bu ba\u011flamda \u00f6nemli bir mesaj vermektedir: ifade \u00f6zg\u00fcrl\u00fc\u011f\u00fc temel bir de\u011fer olmaya devam etmektedir, ancak bu, bir ki\u015finin veya ticari bir \u015firketin itibar\u0131n\u0131 zedeleyebilecek dijital ortamda yap\u0131lan iddialar\u0131n, do\u011frulanabilir olgusal temellere dayanmas\u0131 zorunlulu\u011funu ortadan kald\u0131rmaz.<\/p>\n\n\n\n

Ekibimizden Diana Adesman<\/a>(Managing Partner) ve Ciprian Nicu<\/a>(Partner) taraf\u0131ndan elde edilen bu sonu\u00e7la Adesman & Asocia\u021bii, teknoloji hukuku, itibar\u0131n korunmas\u0131, ifade \u00f6zg\u00fcrl\u00fc\u011f\u00fc ve dijital platformlar\u0131n d\u00fczenlenmesinin kesi\u015fti\u011fi noktada yer alan karma\u015f\u0131k davalardaki deneyimini bir kez daha teyit etmekte ve yapay zeka ile \u00e7evrimi\u00e7i ortam\u0131n yaratt\u0131\u011f\u0131 zorluklara uyarlanm\u0131\u015f bir yarg\u0131sal uygulaman\u0131n geli\u015fimine katk\u0131da bulunmaktad\u0131r.<\/p>\n\n\n\n

\n

<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"

Adesman & Asocia\u021bii ob\u021bine suspendarea la nivel global a unui videoclip YouTube generat cu ajutorul inteligen\u021bei artificiale \u00eentr-un litigiu privind protec\u021bia reputa\u021biei comerciale Adesman & Asocia\u021bii a ob\u021binut […]<\/p>\n","protected":false},"author":2,"featured_media":430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,10,7],"tags":[18,21,14,22,15,20,19,16,17],"class_list":["post-258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligenta-artificiala","category-legal-alert","category-litigii","tag-adesman-asociatii","tag-business-law","tag-ccr","tag-constitutionalitate","tag-curtea-constitutionala","tag-decizie-ccr","tag-diana-adesman","tag-energie-verde","tag-litigii"],"yoast_head":"\nProtec\u021bia reputa\u021biei \u00een era AI<\/title>\n<meta name=\"description\" content=\"Protec\u021bia 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