{"id":484,"date":"2026-10-30T06:00:00","date_gmt":"2026-10-30T06:00:00","guid":{"rendered":"https:\/\/adesman.ro\/?p=484"},"modified":"2026-10-29T12:35:52","modified_gmt":"2026-10-29T12:35:52","slug":"practici-comerciale-incorecte-oug-18-2026-suplimente","status":"publish","type":"post","link":"https:\/\/adesman.ro\/ro\/practici-comerciale-incorecte-oug-18-2026-suplimente\/","title":{"rendered":"Practici comerciale incorecte \u00een 2026: ce schimb\u0103 OUG nr. 18\/2026 pentru produc\u0103torii \u0219i distribuitorii de suplimente alimentare"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Afirma\u021biile de pe ambalaj, de pe site sau din reclame sunt, din perspectiva legii, practici comerciale. Ele pot fi verificate de Autoritatea Na\u021bional\u0103 pentru Protec\u021bia Consumatorilor (\u201eA.N.P.C.\u201d) \u0219i sanc\u021bionate dac\u0103 induc consumatorul \u00een eroare. Pentru suplimentele alimentare, riscul este dublu: pe l\u00e2ng\u0103 regulile generale din Legea nr. 363\/2007 privind combaterea practicilor incorecte ale comercian\u021bilor \u00een rela\u021bia cu consumatorii \u0219i armonizarea reglement\u0103rilor cu legisla\u021bia european\u0103 privind protec\u021bia consumatorilor (\u201eLegea nr. 363\/2007\u201d), se aplic\u0103 regulile europene stricte privind men\u021biunile de s\u0103n\u0103tate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ordonan\u021ba de urgen\u021b\u0103 a Guvernului nr. 18\/2026 pentru modificarea \u0219i completarea Legii nr. 363\/2007 privind combaterea practicilor incorecte ale comercian\u021bilor \u00een rela\u021bia cu consumatorii \u0219i armonizarea reglement\u0103rilor cu legisla\u021bia european\u0103 privind protec\u021bia consumatorilor, precum \u0219i a Ordonan\u021bei de urgen\u021b\u0103 a Guvernului nr. 34\/2014 privind drepturile consumatorilor \u00een cadrul contractelor \u00eencheiate cu profesioni\u0219tii, precum \u0219i pentru modificarea \u0219i completarea unor acte normative (\u201eOUG nr. 18\/2026\u201d) a modificat Legea nr. 363\/2007 \u0219i Ordonan\u021ba de urgen\u021b\u0103 a Guvernului nr. 34\/2014 privind drepturile consumatorilor \u00een cadrul contractelor \u00eencheiate cu profesioni\u0219tii, precum \u0219i pentru modificarea \u0219i completarea unor acte normative (\u201eOUG nr. 34\/2014\u201d). Principalele nout\u0103\u021bi privesc afirma\u021biile de mediu \u0219i cele sociale, etichetele de sustenabilitate \u0219i informa\u021biile despre durabilitatea produselor. O parte important\u0103 a acestor reguli se aplic\u0103 de la 27 septembrie 2026.<\/p>\n\n\n\n<aside class=\"tldr\" data-adesman aria-labelledby=\"tldr1\"><div class=\"tldr__head\"><p class=\"tldr__title\" id=\"tldr1\">Pe scurt<\/p><\/div><ul class=\"tldr__list\" role=\"list\"><li style=\"--i:0\"><svg class=\"tldr__tick\" viewBox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Afirma\u021biile generice de mediu (\u201eeco\u201d, \u201eprietenos cu mediul\u201d, \u201enatural pentru planet\u0103\u201d) sunt interzise dac\u0103 produc\u0103torul nu poate dovedi performan\u021ba de mediu pe care o invoc\u0103.<\/span><\/li><li style=\"--i:1\"><svg class=\"tldr__tick\" viewBox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Afirma\u021biile de tip \u201eneutru din punct de vedere climatic\u201d, bazate pe compensarea emisiilor, sunt interzise ca practic\u0103 \u00een\u0219el\u0103toare.<\/span><\/li><li style=\"--i:2\"><svg class=\"tldr__tick\" viewBox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Etichetele de sustenabilitate sunt permise numai dac\u0103 se bazeaz\u0103 pe un sistem de certificare sau sunt stabilite de o autoritate public\u0103.<\/span><\/li><li style=\"--i:3\"><svg class=\"tldr__tick\" viewBox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Pentru suplimentele alimentare se aplic\u0103, \u00een paralel, Regulamentul (CE) nr. 1924\/2006: pot fi folosite doar men\u021biunile de s\u0103n\u0103tate autorizate la nivelul UE.<\/span><\/li><li style=\"--i:4\"><svg class=\"tldr__tick\" viewBox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Recenziile \u0219i promovarea prin influenceri sunt practici comerciale: comerciantul r\u0103spunde pentru recenziile prezentate ca autentice \u0219i pentru publicitatea care nu este identificat\u0103 ca atare.<\/span><\/li><\/ul><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-ce-prevede-oug-nr-18-2026\">1. Ce prevede OUG nr. 18\/2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ordonan\u021ba transpune \u00een dreptul rom\u00e2n Directiva (UE) 2024\/825 de modificare a Directivelor 2005\/29\/CE \u0219i 2011\/83\/UE \u00een ceea ce prive\u0219te consolidarea rolului consumatorilor \u00een vederea tranzi\u021biei verzi printr-o mai bun\u0103 protec\u021bie \u00eempotriva practicilor neloiale \u0219i o mai bun\u0103 informare (\u201eDirectiva (UE) 2024\/825\u201d). Scopul actului normativ este acela al asigur\u0103rii c\u0103 afirma\u021biile legate de mediu sunt corecte, u\u0219or de \u00een\u021beles \u0219i fiabile, aspect ce va permite comercian\u021bilor s\u0103 func\u021bioneze \u00een condi\u021bii de concuren\u021b\u0103 echitabile \u0219i consumatorilor s\u0103 poat\u0103 alege produse care sunt cu adev\u0103rat mai bune pentru mediu fa\u021b\u0103 de produsele concurente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prin OUG nr. 18\/2026, Anexa nr. 1 a Legii nr. 363\/2007, care cuprinde practicile considerate \u00een orice situa\u021bie \u00een\u0219el\u0103toare, a fost completat\u0103 cu practici noi. Pentru acestea, A.N.P.C. nu mai trebuie s\u0103 demonstreze c\u0103 afirma\u021bia a influen\u021bat decizia consumatorului: simpla folosire a practicii este suficient\u0103 pentru sanc\u021bionare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Defini\u021bia practicilor \u00een\u0219el\u0103toare a fost extins\u0103 \u0219i asupra informa\u021biilor false despre caracteristicile sociale ale produselor sau ale comerciantului, cum ar fi condi\u021biile de munc\u0103, respectarea drepturilor omului, bun\u0103starea animalelor sau alte aspecte etice.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-afirmatiile-de-mediu-si-alte-practici-comerciale-pe-care-nu-le-mai-puteti-folosi\">2. Afirma\u021biile de mediu \u0219i alte practici comerciale pe care nu le mai pute\u021bi folosi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Noile reguli interzic, printre altele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>afirma\u021biile generice de mediu pe care comerciantul nu le poate sus\u021bine cu dovezi privind o performan\u021b\u0103 de mediu excelent\u0103, recunoscut\u0103;<\/li>\n\n\n<li>afirma\u021biile de mediu despre \u00eentregul produs, atunci c\u00e2nd ele privesc doar o component\u0103 a acestuia, de exemplu doar ambalajul;<\/li>\n\n\n<li>afirma\u021biile potrivit c\u0103rora un produs are un impact neutru, redus sau pozitiv asupra mediului din punctul de vedere al emisiilor de gaze cu efect de ser\u0103, atunci c\u00e2nd ele se bazeaz\u0103 pe compensarea emisiilor;<\/li>\n\n\n<li>afi\u0219area unei etichete de sustenabilitate care nu se bazeaz\u0103 pe un sistem de certificare \u0219i nici nu este stabilit\u0103 de o autoritate public\u0103;<\/li>\n\n\n<li>prezentarea unei cerin\u021be legale, aplicabile tuturor produselor din aceea\u0219i categorie, ca pe o caracteristic\u0103 distinctiv\u0103 a ofertei comerciantului.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pentru un produc\u0103tor sau distribuitor de suplimente, primele verific\u0103ri privesc de obicei ambalajul \u0219i comunicarea despre ingrediente. Men\u021biuni precum \u201eambalaj eco\u201d, \u201eprodus sustenabil\u201d sau \u201eamprent\u0103 de carbon zero\u201d trebuie fie sus\u021binute de dovezi verificabile, fie formulate concret (de exemplu, procentul de material reciclat din ambalaj), fie eliminate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interdic\u021bia privind cerin\u021bele legale prezentate ca avantaj se aplic\u0103 frecvent \u00een sectorul alimentar. Dac\u0103 o anumit\u0103 substan\u021b\u0103 este interzis\u0103 prin lege pentru toate suplimentele, men\u021biunea c\u0103 produsul \u201enu o con\u021bine\u201d poate fi considerat\u0103 \u00een\u0219el\u0103toare atunci c\u00e2nd este prezentat\u0103 ca element care diferen\u021biaz\u0103 produsul de concuren\u021b\u0103.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-mentiunile-de-sanatate-regulile-speciale-pentru-suplimente\">3. Men\u021biunile de s\u0103n\u0103tate: regulile speciale pentru suplimente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Regulile noi privind afirma\u021biile de mediu se aplic\u0103 al\u0103turi de regimul special al alimentelor. Pentru suplimentele alimentare, men\u021biunile nutri\u021bionale \u0219i de s\u0103n\u0103tate sunt reglementate de Regulamentul (CE) nr. 1924\/2006 privind men\u021biunile nutri\u021bionale \u0219i de s\u0103n\u0103tate \u00eenscrise pe produsele alimentare (\u201eRegulamentul (CE) nr. 1924\/2006\u201d). Pot fi folosite numai men\u021biunile de s\u0103n\u0103tate autorizate \u0219i incluse \u00een registrul Uniunii Europene, \u00een condi\u021biile de utilizare stabilite pentru fiecare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Separat, art. 7 alin. (3) din Regulamentul (UE) nr. 1169\/2011 privind informarea consumatorilor cu privire la produsele alimentare, de modificare a Regulamentelor (CE) nr. 1924\/2006 \u0219i (CE) nr. 1925\/2006 ale Parlamentului European \u0219i ale Consiliului \u0219i de abrogare a Directivei 87\/250\/CEE a Comisiei, a Directivei 90\/496\/CEE a Consiliului, a Directivei 1999\/10\/CE a Comisiei, a Directivei 2000\/13\/CE a Parlamentului European \u0219i a Consiliului, a Directivelor 2002\/67\/CE \u0219i 2008\/5\/CE ale Comisiei \u0219i a Regulamentului (CE) nr. 608\/2004 al Comisiei interzice atribuirea unui aliment a propriet\u0103\u021bilor de prevenire, tratare sau vindecare a unei boli. Afirma\u021bia fals\u0103 c\u0103 un produs poate vindeca boli, disfunc\u021bii sau malforma\u021bii este inclus\u0103 \u0219i \u00een lista practicilor considerate \u00een orice situa\u021bie \u00een\u0219el\u0103toare din Anexa nr. 1, pct. 17 din Legea nr. 363\/2007.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen practic\u0103, verificarea conformit\u0103\u021bii unui supliment trebuie f\u0103cut\u0103 pe ambele planuri: conformitatea men\u021biunilor de s\u0103n\u0103tate cu registrul UE \u0219i conformitatea celorlalte afirma\u021bii (de mediu, sociale, comparative) cu Legea nr. 363\/2007.<\/p>\n\n\n\n<p class=\"adesman-cta-lead wp-block-paragraph\">Vre\u021bi s\u0103 verifica\u021bi eticheta, site-ul sau campaniile de promovare \u00eenainte de un control A.N.P.C.? Analiz\u0103m afirma\u021biile folosite \u0219i v\u0103 spunem ce trebuie modificat.<\/p>\n\n\n<p class=\"cta-line\"><a class=\"btn\" href=\"https:\/\/adesman.ro\/ro\/contact\/\"><span class=\"btn__label\">Programa\u021bi o discu\u021bie<\/span><span class=\"btn__icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><path d=\"M5 12h13M13 6l6 6-6 6\"\/><\/svg><\/span><\/a><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"4-recenziile-si-promovarea-prin-influenceri\">4. Recenziile \u0219i promovarea prin influenceri<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cencep\u00e2nd cu modific\u0103rile din anul 2022, Legea nr. 363\/2007 consider\u0103 \u00een\u0219el\u0103toare afirma\u021bia c\u0103 recenziile unui produs provin de la consumatori care l-au folosit sau cump\u0103rat efectiv, dac\u0103 comerciantul nu a luat m\u0103suri rezonabile \u0219i propor\u021bionale pentru a verifica acest lucru. Sunt interzise, de asemenea, comandarea de recenzii false \u0219i prezentarea distorsionat\u0103 a recenziilor consumatorilor pentru promovarea produselor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comerciantul care afi\u0219eaz\u0103 recenzii trebuie s\u0103 informeze consumatorii dac\u0103 \u0219i cum verific\u0103 faptul c\u0103 acestea provin de la cump\u0103r\u0103tori reali. Filtrarea recenziilor negative, f\u0103r\u0103 ca acest lucru s\u0103 fie spus, poate constitui la r\u00e2ndul ei o practic\u0103 \u00een\u0219el\u0103toare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Promovarea prin influenceri este o practic\u0103 comercial\u0103, chiar dac\u0103 se desf\u0103\u0219oar\u0103 pe re\u021belele sociale. Con\u021binutul pl\u0103tit sau oferit \u00een schimbul unor produse trebuie identificat clar ca publicitate. Publicitatea mascat\u0103, prezentat\u0103 ca opinie personal\u0103, este o practic\u0103 \u00een\u0219el\u0103toare. Afirma\u021biile f\u0103cute de influencer despre efectele unui supliment trebuie s\u0103 respecte acelea\u0219i limite privind men\u021biunile de s\u0103n\u0103tate ca eticheta produsului.<\/p>\n\n\n\n<aside class=\"tldr\" data-adesman aria-labelledby=\"tldr2\"><div class=\"tldr__head\"><p class=\"tldr__title\" id=\"tldr2\">Practici interzise \u00een orice situa\u021bie, relevante pentru suplimente<\/p><\/div><ul class=\"tldr__list\" role=\"list\"><li style=\"--i:0\"><svg class=\"tldr__tick\" viewBox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Anexa nr. 1, pct. 17, false propriet\u0103\u021bi curative: afirmarea fals\u0103 c\u0103 un produs vindec\u0103 boli, disfunc\u021bii sau malforma\u021bii.<\/span><\/li><li style=\"--i:1\"><svg class=\"tldr__tick\" viewBox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Anexa nr. 1, pct. 26, recenzii neverificate prezentate ca autentice: afirmarea c\u0103 recenziile provin de la utilizatori reali, f\u0103r\u0103 verific\u0103ri rezonabile \u0219i propor\u021bionale.<\/span><\/li><li style=\"--i:2\"><svg class=\"tldr__tick\" viewBox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Anexa nr. 1, pct. 27, recenzii sau recomand\u0103ri false: publicarea ori comandarea unor recenzii false sau prezentarea \u00een\u0219el\u0103toare a recomand\u0103rilor.<\/span><\/li><li style=\"--i:3\"><svg class=\"tldr__tick\" viewBox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Anexa nr. 1, pct. 28, etichete de durabilitate necertificate: etichete f\u0103r\u0103 sistem de certificare ori f\u0103r\u0103 instituire de c\u0103tre autorit\u0103\u021bile publice.<\/span><\/li><li style=\"--i:4\"><svg class=\"tldr__tick\" viewBox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Anexa nr. 1, pct. 29, afirma\u021bii ecologice generice nedemonstrate: afirma\u021bii generice de mediu f\u0103r\u0103 demonstrarea performan\u021bei de mediu excelente recunoscute, relevante.<\/span><\/li><li style=\"--i:5\"><svg class=\"tldr__tick\" viewBox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Anexa nr. 1, pct. 30, afirma\u021bii de mediu extinse nejustificat: atribuirea unui avantaj de mediu \u00eentregului produs sau \u00eentregii activit\u0103\u021bi, de\u0219i prive\u0219te numai un aspect.<\/span><\/li><li style=\"--i:6\"><svg class=\"tldr__tick\" viewBox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Anexa nr. 1, pct. 31, neutralitate climatic\u0103 bazat\u0103 pe compens\u0103ri: afirmarea unui impact neutru, redus ori pozitiv al produsului asupra emisiilor de gaze cu efect de ser\u0103 pe baza compens\u0103rii emisiilor.<\/span><\/li><li style=\"--i:7\"><svg class=\"tldr__tick\" viewBox=\"0 0 20 20\" aria-hidden=\"true\"><path d=\"M4.5 10.5l3.6 3.6L15.5 6\"\/><\/svg><span>Anexa nr. 1, pct. 32, obliga\u021bii legale prezentate ca avantaje: prezentarea cerin\u021belor legale comune produselor din categoria relevant\u0103 drept caracteristici distinctive.<\/span><\/li><\/ul><\/aside>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"5-ce-risca-un-comerciant\">5. Ce risc\u0103 un comerciant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A.N.P.C. poate dispune \u00eencetarea practicilor comerciale incorecte \u0219i poate aplica sanc\u021biuni contraven\u021bionale, potrivit Legii nr. 363\/2007.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conform art. 15 alin. (1) din Legea nr. 363\/2007, utilizarea practicilor comerciale incorecte se sanc\u021bioneaz\u0103 cu amend\u0103 de la 10.000 lei la 100.000 lei, astfel: practicile comerciale \u00een\u0219el\u0103toare, inclusiv cele enumerate \u00een Anexa nr. 1, se sanc\u021bioneaz\u0103 cu amend\u0103 de la 20.000 lei la 100.000 lei, iar pentru practicile comerciale agresive amenzile sunt cuprinse \u00eentre 10.000 lei \u0219i 100.000 lei, cuantumul concret fiind stabilit \u0219i \u00een func\u021bie de cifra de afaceri a comerciantului, potrivit art. 17 din Legea nr. 363\/2007. Potrivit art. 15 alin. (2), limitele amenzilor se dubleaz\u0103 atunci c\u00e2nd practica afecteaz\u0103 peste 100 de consumatori.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen cazul \u00eenc\u0103lc\u0103rilor pe scar\u0103 larg\u0103 sau al \u00eenc\u0103lc\u0103rilor pe scar\u0103 larg\u0103 cu o dimensiune specific\u0103 Uniunii Europene, art. 15<sup>4<\/sup> prevede amenzi cuprinse \u00eentre 0,1% \u0219i 4% din cifra de afaceri anual\u0103 realizat\u0103 de comerciant pe teritoriul Rom\u00e2niei \u00een anul financiar anterior sanc\u021bion\u0103rii. Dac\u0103 informa\u021biile privind cifra de afaceri nu sunt disponibile, amenda poate fi cuprins\u0103 \u00eentre echivalentul \u00een lei al sumei de 200.000 euro \u0219i echivalentul \u00een lei al sumei de 2.000.000 euro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen plus, nerespectarea m\u0103surilor complementare de remediere se sanc\u021bioneaz\u0103 cu amend\u0103 de la 50.000 lei la 100.000 lei, iar repetarea faptelor \u00een condi\u021biile art. 15<sup>5<\/sup> poate atrage amenzi de la 5.000 lei la 200.000 lei.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen afar\u0103 de amend\u0103, o practic\u0103 sanc\u021bionat\u0103 poate presupune retragerea materialelor de promovare, refacerea etichetelor \u0219i un risc reputa\u021bional greu de controlat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"6-checklist-pentru-producatori-si-distribuitori\">6. Checklist pentru produc\u0103tori \u0219i distribuitori<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Inventaria\u021bi toate afirma\u021biile folosite pe etichete, pe site, \u00een magazinele online, \u00een reclame \u0219i \u00een materialele pentru influenceri.<\/li>\n\n\n<li>Pentru fiecare afirma\u021bie de mediu sau social\u0103, p\u0103stra\u021bi dovezile care o sus\u021bin; elimina\u021bi formul\u0103rile generice pe care nu le pute\u021bi dovedi.<\/li>\n\n\n<li>Verifica\u021bi dac\u0103 etichetele de sustenabilitate afi\u0219ate provin dintr-un sistem de certificare sau de la o autoritate public\u0103.<\/li>\n\n\n<li>Compara\u021bi men\u021biunile de s\u0103n\u0103tate cu registrul UE \u0219i cu condi\u021biile de utilizare autorizate.<\/li>\n\n\n<li>Stabili\u021bi \u0219i publica\u021bi modul \u00een care verifica\u021bi autenticitatea recenziilor.<\/li>\n\n\n<li>Include\u021bi \u00een contractele cu influencerii obliga\u021bia de a marca publicitatea \u0219i lista afirma\u021biilor permise.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"concluzii\">Concluzii<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">OUG nr. 18\/2026 mut\u0103 sarcina probei asupra comerciantului: o afirma\u021bie de mediu sau social\u0103 care nu poate fi dovedit\u0103 devine riscant\u0103 din momentul \u00een care este folosit\u0103. Pentru suplimentele alimentare, aceste reguli se suprapun peste regimul strict al men\u021biunilor de s\u0103n\u0103tate, astfel \u00eenc\u00e2t verificarea comunic\u0103rii comerciale trebuie f\u0103cut\u0103 unitar, \u00eenainte de lansarea produsului sau a campaniei.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"intrebari-frecvente\">\u00centreb\u0103ri frecvente<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"ce-este-oug-nr-18-2026\">Ce este OUG nr. 18\/2026?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ordonan\u021ba de urgen\u021b\u0103 men\u021bionat\u0103 este actul normativ prin care au fost transpuse \u00een legisla\u021bia na\u021bional\u0103 prevederile Directivelor (UE) 2024\/825 \u0219i (UE) 2023\/2673, prin modificarea \u0219i completarea Legii nr. 363\/2007 privind combaterea practicilor incorecte ale comercian\u021bilor \u00een rela\u021bia cu consumatorii \u0219i a OUG nr. 34\/2014 privind drepturile consumatorilor \u00een cadrul contractelor \u00eencheiate cu profesioni\u0219tii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"de-cand-se-aplica-noile-reguli-privind-afirmatiile-de-mediu\">De c\u00e2nd se aplic\u0103 noile reguli privind afirma\u021biile de mediu?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Potrivit art. III \u0219i art. IV din OUG nr. 18\/2026, dispozi\u021biile actului normativ au termene distincte de intrare \u00een vigoare \u0219i de aplicare, astfel \u00eenc\u00e2t prevederile art. I \u0219i art. II pct. 1, 4\u20137, 9\u201312 \u0219i 16 au intrat \u00een vigoare la data de 27 martie 2026, devenind aplicabile \u00eencep\u00e2nd cu 27 septembrie 2026, \u00een timp ce prevederile art. II pct. 2\u20133, 8, 13\u201315 \u0219i 17\u201318 se aplic\u0103 \u00eencep\u00e2nd cu data de 19 iunie 2026.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pot-scrie-natural-sau-eco-pe-un-supliment-alimentar\">Pot scrie \u201enatural\u201d sau \u201eeco\u201d pe un supliment alimentar?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Men\u021biunea \u201eeco\u201d este o afirma\u021bie de mediu \u0219i poate fi folosit\u0103 doar dac\u0103 este sus\u021binut\u0103 de dovezi privind performan\u021ba de mediu sau de o etichet\u0103 certificat\u0103. Men\u021biunea \u201enatural\u201d trebuie analizat\u0103 \u0219i din perspectiva regulilor privind informarea consumatorilor despre alimente, pentru a nu induce \u00een eroare cu privire la compozi\u021bie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"pot-folosi-mentiuni-de-sanatate-pe-care-nu-le-gasesc-in-registrul-ue\">Pot folosi men\u021biuni de s\u0103n\u0103tate pe care nu le g\u0103sesc \u00een registrul UE?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nu. Pentru suplimentele alimentare pot fi folosite numai men\u021biunile de s\u0103n\u0103tate autorizate potrivit Regulamentului (CE) nr. 1924\/2006, \u00een condi\u021biile de utilizare prev\u0103zute.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"raspunde-producatorul-pentru-ce-spune-un-influencer\">R\u0103spunde produc\u0103torul pentru ce spune un influencer?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Promovarea f\u0103cut\u0103 \u00een numele sau \u00een beneficiul produc\u0103torului este o practic\u0103 comercial\u0103 a acestuia. R\u0103spunderea concret\u0103 depinde de rela\u021bia contractual\u0103 \u0219i de controlul exercitat asupra con\u021binutului, motiv pentru care contractele cu influencerii trebuie s\u0103 prevad\u0103 reguli clare privind afirma\u021biile permise \u0219i marcarea publicit\u0103\u021bii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"trebuie-verificate-recenziile-de-pe-site\">Trebuie verificate recenziile de pe site?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dac\u0103 le prezenta\u021bi ca venind de la cump\u0103r\u0103tori, da. Trebuie s\u0103 lua\u021bi m\u0103suri rezonabile de verificare \u0219i s\u0103 informa\u021bi consumatorii despre modul \u00een care o face\u021bi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adesman &amp; Asocia\u021bii asist\u0103 produc\u0103tori, distribuitori \u0219i comercian\u021bi \u00een verificarea conformit\u0103\u021bii comunic\u0103rii comerciale \u0219i \u00een rela\u021bia cu A.N.P.C. Afla\u021bi mai multe despre practica noastr\u0103 de <a href=\"https:\/\/adesman.ro\/ro\/drept-societar-fuziuni-achizitii\/\">drept societar \u0219i comercial<\/a>.<\/p>\n\n\n\n<p class=\"adesman-cta-lead wp-block-paragraph\">Preg\u0103ti\u021bi o campanie sau un produs nou? Verific\u0103m din timp afirma\u021biile de pe etichet\u0103 \u0219i din promovare.<\/p>\n\n\n<p class=\"cta-line\"><a class=\"btn\" href=\"https:\/\/adesman.ro\/ro\/contact\/\"><span class=\"btn__label\">Contacta\u021bi-ne<\/span><span class=\"btn__icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\"><path d=\"M5 12h13M13 6l6 6-6 6\"\/><\/svg><\/span><\/a><\/p>\n\n\n<p class=\"wp-block-paragraph\"><em>Materialul are caracter exclusiv informativ \u0219i general \u0219i nu reprezint\u0103 consultan\u021b\u0103 juridic\u0103. Regimul aplicabil trebuie analizat \u00een func\u021bie de produsul concret, de canalele de comunicare \u0219i de legisla\u021bia \u00een vigoare la data analizei.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Practici comerciale incorecte dup\u0103 OUG nr. 18\/2026: afirma\u021bii de mediu, men\u021biuni de s\u0103n\u0103tate, recenzii \u0219i influenceri \u00een comer\u021bul cu suplimente.<\/p>\n","protected":false},"author":2,"featured_media":483,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[18,19,64,62,65,63],"class_list":["post-484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-farma-suplimente","tag-adesman-asociatii","tag-diana-adesman","tag-oug-18-2026","tag-practici-comerciale-incorecte","tag-protectia-consumatorilor","tag-suplimente-alimentare"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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