{"id":258,"date":"2026-09-09T11:06:48","date_gmt":"2026-09-09T11:06:48","guid":{"rendered":"https:\/\/adesman.ro\/?p=258"},"modified":"2026-10-20T18:55:07","modified_gmt":"2026-10-20T18:55:07","slug":"protectia-reputatiei-in-era-ai","status":"publish","type":"post","link":"https:\/\/adesman.ro\/ro\/protectia-reputatiei-in-era-ai\/","title":{"rendered":"Protec\u021bia reputa\u021biei \u00een era AI: Cum a ob\u021binut Adesman & Asocia\u021bii suspendarea global\u0103 a unui videoclip pe YouTube"},"content":{"rendered":"\n

Adesman & Asocia\u021bii ob\u021bine suspendarea la nivel global a unui videoclip YouTube generat cu ajutorul inteligen\u021bei artificiale \u00eentr-un litigiu privind protec\u021bia reputa\u021biei comerciale<\/h2>\n\n\n\n

Adesman & Asocia\u021bii a ob\u021binut o solu\u021bie favorabil\u0103 pentru Cramele Reca\u0219 S.A.<\/a> \u00eentr-un litigiu \u00eempotriva Google<\/a>, Tribunalul Bucure\u0219ti dispun\u00e2nd suspendarea temporar\u0103, la nivelul platformei YouTube<\/a>, a unui videoclip, p\u00e2n\u0103 la solu\u021bionarea definitiv\u0103 a litigiului de fond.<\/h3>\n\n\n\n

Litigiul prive\u0219te protejarea reputa\u021biei comerciale a unuia dintre cei mai importan\u021bi produc\u0103tori de vin din Rom\u00e2nia \u00een raport cu un material video distribuit public prin intermediul platformei YouTube, realizat cu ajutorul tehnologiilor de inteligen\u021b\u0103 artificial\u0103 \u0219i con\u021bin\u00e2nd afirma\u021bii pe care societatea le-a contestat ca fiind lipsite de suport factual \u0219i susceptibile s\u0103 \u00eei afecteze reputa\u021bia \u0219i interesele comerciale.<\/p>\n\n\n\n

Aplicarea Digital Services Act (DSA) \u00een Rom\u00e2nia: Precedent judiciar \u00een protec\u021bia drepturilor online<\/h3>\n\n\n\n

Hot\u0103r\u00e2rea reprezint\u0103 una dintre primele aplica\u021bii judiciare relevante, \u00een practica instan\u021belor din Rom\u00e2nia, ale Regulamentului (UE) 2022\/2065 privind serviciile digitale (Digital Services Act \u2013 DSA)<\/a> \u00een materia protej\u0103rii drepturilor \u0219i intereselor legitime afectate prin con\u021binut distribuit \u00een mediul online. Solu\u021bia ilustreaz\u0103, totodat\u0103, modul \u00een care mecanismele instituite de DSA pot func\u021biona \u00eempreun\u0103 cu m\u0103surile provizorii dispuse de instan\u021bele na\u021bionale pentru protejarea efectiv\u0103 \u0219i imediat\u0103 a drepturilor persoanelor fizice \u0219i juridice \u00een mediul digital, inclusiv prin obliga\u021bii impuse furnizorilor de platforme online.<\/p>\n\n\n\n

Inteligen\u021ba artificial\u0103 \u0219i libertatea de exprimare: Echilibrul dintre con\u021binutul online \u0219i baza factual\u0103<\/h3>\n\n\n\n

\u00centr-un context \u00een care instrumentele de inteligen\u021b\u0103 artificial\u0103 permit crearea \u0219i distribuirea, cu o vitez\u0103 f\u0103r\u0103 precedent, a unor materiale cu poten\u021bial de amplificare rapid\u0103 \u00een mediul online, cauza ridic\u0103 o problematic\u0103 de actualitate privind echilibrul dintre libertatea de exprimare, responsabilitatea asociat\u0103 public\u0103rii de con\u021binut \u0219i protec\u021bia reputa\u021biei comerciale. Hot\u0103r\u00e2rea instan\u021bei transmite, \u00een acest context, un semnal important: libertatea de exprimare r\u0103m\u00e2ne o valoare fundamental\u0103, \u00eens\u0103 aceasta nu exclude obliga\u021bia ca afirma\u021biile f\u0103cute \u00een mediul digital, susceptibile s\u0103 afecteze reputa\u021bia unei persoane sau a unei societ\u0103\u021bi comerciale, s\u0103 se \u00eentemeieze pe o baz\u0103 factual\u0103 verificabil\u0103.<\/p>\n\n\n\n

Prin acest rezultat, ob\u021binut de o echip\u0103 format\u0103 din Diana Adesman<\/a>, Managing Partner, \u0219i Ciprian Nicu<\/a>, Partner, Adesman & Asocia\u021bii \u00ee\u0219i reconfirm\u0103 experien\u021ba \u00een litigii complexe aflate la intersec\u021bia dintre dreptul tehnologiei, protec\u021bia reputa\u021biei, libertatea de exprimare \u0219i reglementarea platformelor digitale \u0219i contribuie la dezvoltarea unei practici judiciare adaptate provoc\u0103rilor generate de inteligen\u021ba artificial\u0103 \u0219i de mediul online.<\/p>\n\n\n\n

\n

<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Adesman & Asocia\u021bii ob\u021bine suspendarea la nivel global a unui videoclip YouTube generat cu ajutorul inteligen\u021bei artificiale \u00eentr-un litigiu privind protec\u021bia reputa\u021biei comerciale Adesman & Asocia\u021bii a ob\u021binut […]<\/p>\n","protected":false},"author":2,"featured_media":430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,10,7],"tags":[18,21,14,22,15,20,19,16,17],"class_list":["post-258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligenta-artificiala","category-legal-alert","category-litigii","tag-adesman-asociatii","tag-business-law","tag-ccr","tag-constitutionalitate","tag-curtea-constitutionala","tag-decizie-ccr","tag-diana-adesman","tag-energie-verde","tag-litigii"],"yoast_head":"\nProtec\u021bia reputa\u021biei \u00een era AI<\/title>\n<meta name=\"description\" content=\"Protec\u021bia 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