{"id":258,"date":"2026-09-09T11:06:48","date_gmt":"2026-09-09T11:06:48","guid":{"rendered":"https:\/\/adesman.ro\/?p=258"},"modified":"2026-10-17T22:14:12","modified_gmt":"2026-10-17T22:14:12","slug":"tutela-della-reputazione-nellera-dellia","status":"publish","type":"post","link":"https:\/\/adesman.ro\/it\/protectia-reputatiei-in-era-ai\/","title":{"rendered":"Tutela della reputazione nell'era dell'IA: come Adesman &amp; Asocia\u021bii ha ottenuto la sospensione globale di un video su YouTube"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Adesman &amp; Asocia\u021bii ottiene la sospensione a livello globale di un video YouTube generato con l'intelligenza artificiale in una controversia sulla tutela della reputazione commerciale<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Adesman &amp; Asocia\u021bii ha ottenuto un esito favorevole per <a href=\"https:\/\/cramelerecas.ro\/\">Cramele Reca\u0219 S.A.<\/a> in una controversia contro <a href=\"https:\/\/www.google.com\">Google<\/a>: il Tribunale di Bucarest ha disposto la sospensione temporanea, sulla piattaforma <a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a>, di un video, fino alla definizione del giudizio di merito.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La controversia riguarda la tutela della reputazione commerciale di uno dei pi\u00f9 importanti produttori di vino della Romania rispetto a un video diffuso pubblicamente tramite la piattaforma YouTube, realizzato con tecnologie di intelligenza artificiale e contenente affermazioni che la societ\u00e0 ha contestato in quanto prive di fondamento fattuale e idonee a lederne la reputazione e gli interessi commerciali.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">L'applicazione del Digital Services Act (DSA) in Romania: un precedente giudiziario nella tutela dei diritti online<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La decisione rappresenta una delle prime applicazioni giudiziarie rilevanti, nella prassi dei tribunali romeni, del Regolamento (UE) 2022\/2065 relativo ai servizi digitali <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/digital-services-act\">(Digital Services Act \u2013 DSA)<\/a> in materia di tutela dei diritti e degli interessi legittimi lesi da contenuti diffusi online. La soluzione illustra inoltre come i meccanismi istituiti dal DSA possano operare insieme alle misure provvisorie disposte dai tribunali nazionali per una tutela effettiva e immediata dei diritti delle persone fisiche e giuridiche nell'ambiente digitale, anche attraverso obblighi imposti ai fornitori di piattaforme online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Intelligenza artificiale e libert\u00e0 di espressione: l'equilibrio tra contenuti online e base fattuale<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In un contesto in cui gli strumenti di intelligenza artificiale consentono di creare e diffondere, con una velocit\u00e0 senza precedenti, materiali con un potenziale di rapida amplificazione online, il caso solleva una questione attuale sull'equilibrio tra libert\u00e0 di espressione, responsabilit\u00e0 legata alla pubblicazione di contenuti e tutela della reputazione commerciale. In questo contesto, la decisione del tribunale invia un segnale importante: la libert\u00e0 di espressione resta un valore fondamentale, ma non esclude l'obbligo che le affermazioni fatte nell'ambiente digitale, idonee a ledere la reputazione di una persona o di una societ\u00e0, si basino su una base fattuale verificabile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con questo risultato, ottenuto da un team composto da <a href=\"https:\/\/adesman.ro\/it\/echipa\/diana-adesman-adesman-asociatii\/\">Diana Adesman<\/a>, Managing Partner, e <a href=\"https:\/\/adesman.ro\/it\/echipa\/ciprian-nicu-adesman-asociatii\/\">Ciprian Nicu<\/a>, Partner, Adesman &amp; Asocia\u021bii riconferma la propria esperienza in contenziosi complessi all'intersezione tra diritto delle tecnologie, tutela della reputazione, libert\u00e0 di espressione e regolamentazione delle piattaforme digitali, e contribuisce allo sviluppo di una prassi giudiziaria adeguata alle sfide poste dall'intelligenza artificiale e dall'ambiente online.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Adesman &amp; Asocia\u021bii ob\u021bine suspendarea la nivel global a unui videoclip YouTube generat cu ajutorul inteligen\u021bei artificiale \u00eentr-un litigiu privind protec\u021bia reputa\u021biei comerciale Adesman &amp; Asocia\u021bii<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,10,7],"tags":[18,21,14,22,15,20,19,16,17],"class_list":["post-258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligenta-artificiala","category-legal-alert","category-litigii","tag-adesman-asociatii","tag-business-law","tag-ccr","tag-constitutionalitate","tag-curtea-constitutionala","tag-decizie-ccr","tag-diana-adesman","tag-energie-verde","tag-litigii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protec\u021bia reputa\u021biei \u00een era AI<\/title>\n<meta name=\"description\" content=\"Protec\u021bia reputa\u021biei \u00een era AI: Cum a ob\u021binut Adesman &amp; 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