{"id":258,"date":"2026-09-09T11:06:48","date_gmt":"2026-09-09T11:06:48","guid":{"rendered":"https:\/\/adesman.ro\/?p=258"},"modified":"2026-10-20T18:55:07","modified_gmt":"2026-10-20T18:55:07","slug":"la-protection-de-la-reputation-a-lere-de-lia","status":"publish","type":"post","link":"https:\/\/adesman.ro\/fr\/protectia-reputatiei-in-era-ai\/","title":{"rendered":"La protection de la r\u00e9putation \u00e0 l'\u00e8re de l'IA\u00a0: comment Adesman &amp; Asocia\u021bii a obtenu la suspension mondiale d'une vid\u00e9o sur YouTube"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"adesman-asociatii-obtine-suspendarea-la-nivel-global-a-unui-videoclip-youtube-generat-cu-ajutorul-inteligentei-artificiale-intr-un-litigiu-privind-protectia-reputatiei-comerciale\">Adesman &amp; Asocia\u021bii obtient la suspension \u00e0 l&#x27;\u00e9chelle mondiale d&#x27;une vid\u00e9o YouTube g\u00e9n\u00e9r\u00e9e par intelligence artificielle dans le cadre d&#x27;un litige relatif \u00e0 la protection de la r\u00e9putation commerciale<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adesman-asociatii-a-obtinut-o-solutie-favorabila-pentru-cramele-recas-s-a-intr-un-litigiu-impotriva-google-tribunalul-bucuresti-dispunand-suspendarea-temporara-la-nivelul-platformei-youtube\">Adesman &amp; Asocia\u021bii a obtenu une d\u00e9cision favorable pour <a href=\"https:\/\/cramelerecas.ro\/\">Cramele Reca\u0219 S.A.<\/a> dans un litige contre <a href=\"https:\/\/www.google.com\">Google<\/a>, le Tribunal de Bucarest (Tribunalul Bucure\u0219ti) ayant ordonn\u00e9 la suspension temporaire, au niveau de la plateforme <a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a>, d&#x27;une vid\u00e9o, jusqu&#x27;au r\u00e8glement d\u00e9finitif du litige sur le fond.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Le litige porte sur la protection de la r\u00e9putation commerciale de l\u2019un des plus importants producteurs de vin de Roumanie face \u00e0 une vid\u00e9o diffus\u00e9e publiquement sur la plateforme YouTube, r\u00e9alis\u00e9e \u00e0 l\u2019aide de technologies d\u2019intelligence artificielle et contenant des affirmations que la soci\u00e9t\u00e9 a contest\u00e9es, les jugeant d\u00e9pourvues de fondement factuel et susceptibles de porter atteinte \u00e0 sa r\u00e9putation et \u00e0 ses int\u00e9r\u00eats commerciaux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aplicarea-digital-services-act-dsa-in-romania-precedent-judiciar-in-protectia-drepturilor-online\">L&#x27;application du r\u00e8glement sur les services num\u00e9riques (DSA) en Roumanie\u00a0: un pr\u00e9c\u00e9dent judiciaire en mati\u00e8re de protection des droits en ligne<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cette d\u00e9cision constitue l&#x27;une des premi\u00e8res applications judiciaires pertinentes, dans la pratique des tribunaux roumains, du r\u00e8glement (UE) 2022\/2065 relatif aux services num\u00e9riques <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/digital-services-act\">(Digital Services Act \u2013 DSA)<\/a> en mati\u00e8re de protection des droits et des int\u00e9r\u00eats l\u00e9gitimes l\u00e9s\u00e9s par des contenus diffus\u00e9s en ligne. Cette solution illustre \u00e9galement comment les m\u00e9canismes mis en place par le DSA peuvent fonctionner de concert avec les mesures provisoires ordonn\u00e9es par les juridictions nationales pour assurer une protection effective et imm\u00e9diate des droits des personnes physiques et morales dans l\u2019environnement num\u00e9rique, notamment par le biais d\u2019obligations impos\u00e9es aux fournisseurs de plateformes en ligne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"inteligenta-artificiala-si-libertatea-de-exprimare-echilibrul-dintre-continutul-online-si-baza-factuala\">L&#x27;intelligence artificielle et la libert\u00e9 d&#x27;expression\u00a0: l&#x27;\u00e9quilibre entre les contenus en ligne et les faits av\u00e9r\u00e9s<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un contexte o\u00f9 les outils d\u2019intelligence artificielle permettent la cr\u00e9ation et la diffusion, \u00e0 une vitesse sans pr\u00e9c\u00e9dent, de contenus susceptibles de se propager rapidement sur Internet, cette affaire soul\u00e8ve une question d\u2019actualit\u00e9 concernant l\u2019\u00e9quilibre entre la libert\u00e9 d\u2019expression, la responsabilit\u00e9 li\u00e9e \u00e0 la publication de contenus et la protection de la r\u00e9putation commerciale. La d\u00e9cision du tribunal envoie, dans ce contexte, un signal important\u00a0: la libert\u00e9 d\u2019expression reste une valeur fondamentale, mais cela n\u2019exclut pas l\u2019obligation que les affirmations faites dans l\u2019espace num\u00e9rique, susceptibles de porter atteinte \u00e0 la r\u00e9putation d\u2019une personne ou d\u2019une soci\u00e9t\u00e9 commerciale, reposent sur des faits v\u00e9rifiables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce \u00e0 ce r\u00e9sultat, obtenu par une \u00e9quipe compos\u00e9e de <a href=\"https:\/\/adesman.ro\/fr\/echipa\/diana-adesman-adesman-asociatii\/\">Diana Adesman<\/a>, associ\u00e9e g\u00e9rante, et <a href=\"https:\/\/adesman.ro\/fr\/echipa\/ciprian-nicu-adesman-asociatii\/\">Ciprian Nicu<\/a>, associ\u00e9, Adesman &amp; Asocia\u021bii r\u00e9affirme son expertise dans les litiges complexes situ\u00e9s \u00e0 la crois\u00e9e du droit des technologies, de la protection de la r\u00e9putation, de la libert\u00e9 d\u2019expression et de la r\u00e9glementation des plateformes num\u00e9riques, et contribue au d\u00e9veloppement d\u2019une pratique judiciaire adapt\u00e9e aux d\u00e9fis pos\u00e9s par l\u2019intelligence artificielle et l\u2019environnement en ligne.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Adesman &amp; Asocia\u021bii ob\u021bine suspendarea la nivel global a unui videoclip YouTube generat cu ajutorul inteligen\u021bei artificiale \u00eentr-un litigiu privind protec\u021bia reputa\u021biei comerciale Adesman &amp; Asocia\u021bii a ob\u021binut [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,10,7],"tags":[18,21,14,22,15,20,19,16,17],"class_list":["post-258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligenta-artificiala","category-legal-alert","category-litigii","tag-adesman-asociatii","tag-business-law","tag-ccr","tag-constitutionalitate","tag-curtea-constitutionala","tag-decizie-ccr","tag-diana-adesman","tag-energie-verde","tag-litigii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protec\u021bia reputa\u021biei \u00een era AI<\/title>\n<meta name=\"description\" content=\"Protec\u021bia reputa\u021biei \u00een era AI: Cum a ob\u021binut Adesman &amp; 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