{"id":258,"date":"2026-09-09T11:06:48","date_gmt":"2026-09-09T11:06:48","guid":{"rendered":"https:\/\/adesman.ro\/?p=258"},"modified":"2026-10-20T18:55:07","modified_gmt":"2026-10-20T18:55:07","slug":"la-proteccion-de-la-reputacion-en-la-era-de-la-ia","status":"publish","type":"post","link":"https:\/\/adesman.ro\/es\/protectia-reputatiei-in-era-ai\/","title":{"rendered":"La protecci\u00f3n de la reputaci\u00f3n en la era de la IA: c\u00f3mo Adesman &amp; Asocia\u021bii logr\u00f3 la suspensi\u00f3n global de un v\u00eddeo en YouTube"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"adesman-asociatii-obtine-suspendarea-la-nivel-global-a-unui-videoclip-youtube-generat-cu-ajutorul-inteligentei-artificiale-intr-un-litigiu-privind-protectia-reputatiei-comerciale\">Adesman &amp; Asocia\u021bii consigue la suspensi\u00f3n a nivel mundial de un v\u00eddeo de YouTube generado mediante inteligencia artificial en un litigio relativo a la protecci\u00f3n de la reputaci\u00f3n comercial<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adesman-asociatii-a-obtinut-o-solutie-favorabila-pentru-cramele-recas-s-a-intr-un-litigiu-impotriva-google-tribunalul-bucuresti-dispunand-suspendarea-temporara-la-nivelul-platformei-youtube\">Adesman &amp; Asocia\u021bii ha conseguido una resoluci\u00f3n favorable para <a href=\"https:\/\/cramelerecas.ro\/\">Cramele Reca\u0219 S.A.<\/a> en un litigio contra <a href=\"https:\/\/www.google.com\">Google<\/a>, y el Tribunal de Bucarest orden\u00f3 la suspensi\u00f3n temporal, en la plataforma <a href=\"https:\/\/www.youtube.com\/\">YouTube<\/a>, de un v\u00eddeo, hasta que se resuelva definitivamente el litigio sobre el fondo del asunto.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El litigio se refiere a la protecci\u00f3n de la reputaci\u00f3n comercial de uno de los principales productores de vino de Ruman\u00eda en relaci\u00f3n con un v\u00eddeo difundido p\u00fablicamente a trav\u00e9s de la plataforma YouTube, realizado con tecnolog\u00edas de inteligencia artificial y que contiene afirmaciones que la empresa ha rebatido por carecer de fundamento f\u00e1ctico y ser susceptibles de afectar a su reputaci\u00f3n y a sus intereses comerciales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aplicarea-digital-services-act-dsa-in-romania-precedent-judiciar-in-protectia-drepturilor-online\">La aplicaci\u00f3n del Reglamento de Servicios Digitales (DSA) en Ruman\u00eda: un precedente judicial en la protecci\u00f3n de los derechos en Internet<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La resoluci\u00f3n constituye una de las primeras aplicaciones judiciales relevantes, en la pr\u00e1ctica de los tribunales de Ruman\u00eda, del Reglamento (UE) 2022\/2065 relativo a un mercado \u00fanico de servicios digitales <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/digital-services-act\">(Reglamento de Servicios Digitales \u2013 DSA)<\/a> en materia de protecci\u00f3n de los derechos e intereses leg\u00edtimos afectados por contenidos difundidos en Internet. La resoluci\u00f3n ilustra, asimismo, c\u00f3mo los mecanismos establecidos por el DSA pueden funcionar conjuntamente con las medidas provisionales dictadas por los tribunales nacionales para la protecci\u00f3n efectiva e inmediata de los derechos de las personas f\u00edsicas y jur\u00eddicas en el entorno digital, incluso mediante obligaciones impuestas a los proveedores de plataformas en l\u00ednea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"inteligenta-artificiala-si-libertatea-de-exprimare-echilibrul-dintre-continutul-online-si-baza-factuala\">La inteligencia artificial y la libertad de expresi\u00f3n: el equilibrio entre los contenidos en l\u00ednea y la base factual<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En un contexto en el que las herramientas de inteligencia artificial permiten la creaci\u00f3n y distribuci\u00f3n, a una velocidad sin precedentes, de contenidos con potencial para difundirse r\u00e1pidamente en el \u00e1mbito digital, el caso plantea una cuesti\u00f3n de gran actualidad sobre el equilibrio entre la libertad de expresi\u00f3n, la responsabilidad derivada de la publicaci\u00f3n de contenidos y la protecci\u00f3n de la reputaci\u00f3n comercial. La resoluci\u00f3n del tribunal transmite, en este contexto, un mensaje importante: la libertad de expresi\u00f3n sigue siendo un valor fundamental, pero esto no excluye la obligaci\u00f3n de que las afirmaciones realizadas en el \u00e1mbito digital, susceptibles de afectar a la reputaci\u00f3n de una persona o de una empresa, se basen en hechos verificables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con este resultado, obtenido por un equipo formado por <a href=\"https:\/\/adesman.ro\/es\/el-equipo-de-adesman-asociatii\/diana-adesman-adesman-asociatii\/\">Diana Adesman<\/a>, Managing Partner, y <a href=\"https:\/\/adesman.ro\/es\/el-equipo-de-adesman-asociatii\/ciprian-nicu-adesman-asociatii\/\">Ciprian Nicu<\/a>, socio de Adesman &amp; Asocia\u021bii, reafirma su experiencia en litigios complejos que se sit\u00faan en la intersecci\u00f3n entre el derecho de las tecnolog\u00edas, la protecci\u00f3n de la reputaci\u00f3n, la libertad de expresi\u00f3n y la regulaci\u00f3n de las plataformas digitales, y contribuye al desarrollo de una pr\u00e1ctica judicial adaptada a los retos que plantean la inteligencia artificial y el entorno digital.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>Adesman &amp; Asocia\u021bii ob\u021bine suspendarea la nivel global a unui videoclip YouTube generat cu ajutorul inteligen\u021bei artificiale \u00eentr-un litigiu privind protec\u021bia reputa\u021biei comerciale Adesman &amp; Asocia\u021bii a ob\u021binut [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24,10,7],"tags":[18,21,14,22,15,20,19,16,17],"class_list":["post-258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligenta-artificiala","category-legal-alert","category-litigii","tag-adesman-asociatii","tag-business-law","tag-ccr","tag-constitutionalitate","tag-curtea-constitutionala","tag-decizie-ccr","tag-diana-adesman","tag-energie-verde","tag-litigii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protec\u021bia reputa\u021biei \u00een era AI<\/title>\n<meta name=\"description\" content=\"Protec\u021bia reputa\u021biei \u00een era AI: Cum a ob\u021binut Adesman &amp; Asocia\u021bii suspendarea global\u0103 a unui videoclip pe YouTube\" 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